Internet Marketing for Consultants

A web site that succeeds at marketing your services and/or products must do three things well:
1 -be findable by qualified potential clients,
2 -convince a visitor to the site that you are a credible source for what's needed,
3 -make it easy (and compelling) to contact you.

Each website we design adheres to useability principles: meaning, it convincingly provides potential clients what they need to see in order to "buy in" to what you are selling.

Making it easy to contact you is straightforward. Just make sure a visitor can reach your email or other contact means from any place within your web site. Making it compelling, that relies on how effective the web site text and graphics are at selling the value of contacting you.

How someone finds you depends on how you relate to the principle search engines. An aggressive approach to search engine use generally (but not always) calls for an expenditure for advertising. But there is more to it than that. How a web site is set up and how text (both seen and hidden) is presented makes a big difference in what search engine results will be achieved.

Convincing a visitor of the value of your services is where the focus should be. It requires an understanding of what goes through a potential client's head when visiting a web site in search of a specialist.

The web design services we offer are effective, tuned to your unique strengths and marketing goals, and modest in cost.

We now offer 3 plans for accomplishing your internet marketing goals:

1 - A full web site within the Consultants Mall designed to present your specialized expertise, focus and services in a way that best serves your interests. It is keyed to our menu system in appropriate categories then put up on line and registered with all active search engines.

2 - If you already have a web site and want our help generating more traffic to your site, a "pointer site" will be provided. This is a short version of your domain site. It summarizes what you offer and provides a link (and encouragement) to go directly to your main web site. Its purpose is to create additional avenues by which someone can get to your main web site.

3 - We can also set you up with a domain name site, designing a comprehensive web site, and attending to all the details involved in getting you up and running. In addition, a pointer site within the Consultants Mall will be provided. This helps move traffic towards your domain site. Both those web sites will be carefully and thoughtfully designed to be the most effective internet marketing tools you can obtain, and both will be maintained and promoted to provide effective exposure to potential clients for your services. If you need a hosting service to carry your domain site, we can help you obtain a reliable and reasonably priced service.

Whatever option you choose, the design is worked out with your full participation and with guidance based on our experience in the consulting field and an instinct for what a potential client looks for in a web site.

What Does it Cost?

Plan #1-(A full web site within the Consultants Mall) - $500

Plan #2- (A pointer site within the Consultants Mall) - $300 .

Plan #3- (A domain site plus a pointer site) - $800.

Note1: We can also serve as an intermediary for promoting consultant's web sites more aggressively by buying advertising on the major search engines. The charges involved will vary, depending on a complex of variables. Let me know if you are interested.

Note2: The consultants mall is not a referral service. There are no finders fees or charges other than what is shown above.